Responsibilities include:
- Provide support for departmental Vice-Presidents and Partner with proactive status updates on a regular basis
- Serve as an agency ambassador and lead a collaborative team of both internal and external resources
- Act as an agency liaison to develop and maintain relationships with stylists, editors, influencers and industry leaders
- Provide a consistent, professional and diligent client experience while managing client expectations
- Uphold a keen understanding of the client’s image, ideals and goals in the fashion, luxury, beauty & lifestyle fields.
- Develop, lead and manage clients through seasonal strategy, product and special project pitches
- Develop and execute feature stories in offline & online media, product placements, editorial reporting and analysis
- Brainstorm fresh ideas for client PR campaigns and develop strong angles for pitches and press releases
- Introduce and pitch both traditional and non-traditional media approaches
- Understand and identify appropriate strategic partnership opportunities for clients
- Manage Talent (celebrities & influencers) dressing and placements
- Manage client events while seamlessly collaborating with their in-house teams
- Manage fashion shows and industry related events
- Manage fashion show seating, invites and front and back of house
- Manage a team of Publicists and Senior Publicists on client accounts and delegate tasks
- Maintain a diverse network of contacts amongst key persons in the media