AdresseWabtec Corporation is one of the world's leading providers of high-value-added equipment, systems, digital solutions, and services for the rail transportation industry.
Drawing on nearly four centuries of collective experience through Wabtec, GE Transportation and Faiveley Transport, the company has unrivalled digital expertise, technological innovation and a world-class product and service offering. Wabtec employs around 27,000 people worldwide.
It's not just about your career... or your job title... it's about who you are and the impact you're going to have on the world. Do you want to think outside the box, do things that have never been done before to improve your life and the lives of others? Wabtec has been doing it for decades and we will continue to do so! Thanks to our people, our technology, our know-how and our size, Wabtec delivers ever better results to customers around the world.
Marketing Analyst Apprenticeship
Job objectives
Within the Transit Division, this position involves supporting, in cooperation with Marketing & Sales teams and Product Management teams, strategic marketing and operational marketing tasks with particular focus on competition intelligence contents to strengthen Wabtec value proposition on targeted market opportunities in railway sector and industrial technology sector.
Direct reporting line: Vice President Marketing Transit
Main responsibilities
Strategic marketing
- Carry out competitive analyses on existing markets.
- Carry out ad-hoc studies for Business Unit managers or the Transit management team (new technologies, product adjacencies, market potential analysis, etc.)
Operational marketing
- Creation of a marketing communication campaign
- Article/White papers
- Product promotion video
CRM tool: support for running and managing the tool.
- Onboarding of new Customer Relationship Marketing users & trainings (B2B order process)
- Testing issues and bugs reported by the user.
- Communicating about of new content and dashboard
Candidate profile
Trained as an engineer or business school graduate with the ability to work in an industrial environment.
- Good knowledge of the Office pack
- Good interpersonal skills
- Good level of English
- Knowledge of CRM Tool will be an advantage.
Type of contract: apprenticeship.
Duration: 1 to 2 years of apprenticeship.
