AdresseCompany Description
Leading the hospitality revolution, Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities.
Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.
Job Description
The Global Digital Marketing & eCommerce team for Premium, Midscale & Economy is a commercially driven team delivering web direct revenue at a controlled cost. We are a team of digital channel & ecommerce project experts leading the web direct commercial strategy & supporting regional eCommerce teams, overseeing overall commercial web direct performance; leveraging all digital channels, digital partnerships and tools to maximise topline revenue in the most cost effective way. We are servicing, supporting and enabling all the brands and our loyalty programme, ensuring a full funnel approach in all our campaign activation through paid and owned channels
Team : Global Digital Marketing Premium, Midscale & Economy: Data & Analysis Department
Within the Premium, Midscale & Economy Digital Marketing &eCommerce team, in the Data & Analysis department, the Performance Monitoring Manager reports to the Director of Data & Analysis . The team will be accountable and responsible for in-depth eCommerce & Digital Marketing performance analysis to support business performance and ensure Premium, Midscale & Economy Brands profitability.
They will be part of a team of 4.
Main responsabilities :
- Create and execute a strong Performance Monitoring strategy and framework to report to the wider business
- Monitor web direct performance for Premium, Midscale & Economy across georgraphies both from a destination and point of sale perspective
- Define KPIs, target ROI and ensure the eCommerce community is aligned
- Analyze the performance of all digital levers and their contribution with a deep dive on top markets and brands
- Provide a holistic view of our topline web direct performance and key underlying drivers, and align with channel expert in the Digital Marketing & eCommerce team
- Prepare Business Performance Review Meetings and support regions in identifying gaps and opportunities
- Work alongside the Premium, Midscale & Economy Business Performance team and the Customer Engagement & eCommerce team to gather actionable insight, develop dashboard and ensure data quality
- Provide competitor insights & benchmark to inform on our web direct performance
- Work with management to share improvement ideas, plans, feedback, and results
- Contribute to disseminate a data-driven culture within the company and promote a test & learn approach
Key Stakeholders:
- Digital Factory Data Team
- Business Performance team
- Regions eCommerce teams
Qualifications
- Excellent translator of data into insight, degree in a digital marketing data analysis discipline
- Expertise with BI tools and knowledge of programming desirable
- You must have prior experience in similar roles and have experience and success in building effective multi-channel monitoring strategies
- 5 to 10 years (international) work experience preferably with experience in the travel industry
- Business acumen, ability to make clear recommendations
- Experience working in a matrix environment; showcasing collaborative working method
- Proactive, result driven in fast paced environment
- Excellent communication & networking skills
- Fluent in English + ideally other EU language
Additional Information
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Our Culture #BeALLyouAreWithALLyourHeart
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.
- We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
- All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
- Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
- We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
- Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.
