AdresseYou will be leading overall Digital Marketing strategy and planning for our cross-border business at Abbott Nutrition Hong Kong. This role will require demonstrated ability to lead, plan and direct all spectrum of Digital Marketing programs. Responsibilities include strategic planning, brand building, insights & analytics, customer engagement, excellent project management and people coaching.
Responsibilities:
- Formulate short and long-term cross-border Digital Marketing strategies and plans to meet business and marketing objectives
- Partner with insights & brand teams, to develop & apply in-depth Southern China consumer insights to guide business direction and to tap hidden opportunities
- Act as China digital expert to build connected omni-channel experience for all owned and paid touchpoints for Abbott nutrition brands
- Lead and implement winning social media strategy (e.g. XHS, Wechat, etc.) matching latest trend in China
- Leverage data analytics platform to lead team in conducting regular analyses
- Lead all cross-border media planning and performance
- Work closely with other cross-functional teams (CBEC team, Brand, Sales, Regulatory, Medical Affairs, R&D, etc.) to ensure consistency and compliance in consumer communications.
- Drive breakthrough in winning the market
- Agency and vendor management to drive best-in-class programs. Proactive review & update of agency partners if needed.
- Manage and plan A&P budgets to measure program effectiveness & payback analyses
- Lead team to drive execution excellence
- Coach team to deliver business results and engage in talent development
Requirements:
- Bachelor’s Degree in business, Digital Marketing or related fields.
- At least 8 years of experiences in brand management and/ Digital Marketing (including minimum 3 years of people management). Open to candidates with agency, client or platform work experiences.
- Native Chinese with Hong Kong work experience is an added advantage
- Solid leadership capability and resilience
- Excellent organizational, interpersonal and communication skills. Great team player with demonstrated ability to navigate across functions and divisions.
- Strong commercial sense, fast-paced with high sense of urgency
- Possess “can-do” attitude and not shy away from challenging the status quo
- Fluent in spoken and written English, Cantonese and Mandarin.
Interested parties, please send your profile with present and expected salary to us by clicking the Apply Now button.
