Description de l'emploi
The aim of the role is to ensure the full execution of the Trade Marketing strategy across all the customers of the assigned channel, becoming the main point of contact of Sales and Marketing in the development of the Company Plan (Bottom-up). Company Plan (Bottom-up) Develop the Trade marketing Plan, prepared by Marketing based on strong consumer insights, providing the key selling story for the customer engagement on the main strategic areas (i.e. shelf, out of shelf, check out, permanent placements, etc) Facilitate the customer engagement harmonizing tools availability in order to assess, negotiate...