Corporate Communications Director

Oversee a team to manage Corporate Communications, reputation risk management, customer & internal communication, and ESG initiatives 

Key focus areas:

Corporate Communications / Public Relations

• Develop and implement Corporate Communications strategy for all business units and functional areas to reinforce thought leadership on innovations / break-throughs in protection solution, value added services, technology/digital achievement, brand/campaigns, and customer experience

• Drive and plan the development and execution of PR strategy and continuously work with business / divisions to identify media angles to maximise company exposure, strengthen AXA brand with our target segments and achieve the media share of voice target

• Tune in to latest news, market situations and competitor movements to react appropriately and relevantly in a timely manner

• Build and maintain strong relationships with media/press to maximise media exposures

• Maintain quality control of all communication material

• Liaise with Group to optimise opportunities to expose Hong Kong within the Group / region

• Ensure adherence to corporate communication governance

Reputation Risk Management/Crisis Management

• Establish the reputation risk management framework and on-going monitoring

• Work closely with Risk Management Team, Crisis Management Team, and other relevant parties to prepare relevant holding statements, ensure proper follow-up, reporting, analysis on any reputation risks or issues

• Monitor, assess and manage reputation risks, including but not limited to risks generated from policy changes, price increases, customer complaints and service disruptions.  Monitor high-risk cases and anticipate / plan mitigation actions

• Escalate and alert management / AMO / Group (as relevant) on negative events and deriveand align on actions on a timely basis

• Ensure deliverables/materials align with the relevant guidelines deployed by Group/RO/Local entity

ESG / Corporate Responsibility

• Design and drive the ESG / Corporate Responsibility strategy riding of business focus and priorities

• Source and seek approval for the suitable ESG initiatives, sponsorships, and partnerships

• Oversee the implementation, marketing, and communication of the approved events to maximise reach and impact, including external and internal participation to deliver the desired social impact

• Manage AXA Foundation fund movements and seek annual approvals for top ups where relevant

Internal Communications

• Manage internal communications to drive employee engagement and to timely disseminate corporate messages in a simple and innovative manner – work closely with HR to coordinate messages and events to drive employee engagement and pride

• Act as communication lead for cascading BCP information effectively to staff, working closely with HR and Security teams

• Drive the corporate gift sourcing and production as well as related logistics plus services for internal customers

Customer Communications

• Own and enhance the customer communication guidelines taking into consideration the evolving customer expectations and preference, business needs, channel developments and referencing any latest Group guidelines and market best practice

• Advocate and set standards for simple and clear customer communications

• Act as gatekeeper to ensure quality of correspondences being one of the key reviewing parties

General Management & Supervision

• Budget management

• Resource planning

• Team management and leadership

• Degree holder with at least 12 years of relevant experience, of which 5 years at management level

• Excellent communication and language skills (written and spoken) in both English and Chinese

• Experience in crisis management

• Strong and extensive media network and relationships

• Good understanding of financial and wealth management issues
• Good people management skills

We offer excellent career prospects and attractive remuneration package to the right candidates.