Manager Formación Estee Lauder, La Mer & Origins

Job Description:

·       Defines and delivers the affiliate consumer education strategy.

·       Contribute to the development of brand’s strategy plan. Anticipate future opportunities via industry analysis, culture & trend forecasting and customer segment behaviours.

·       Adapts and develops retailer specific and affiliate specific programs including selling, services, and coaching – in store or via digital channels, for own and generic staff.

·       Drives omnichannel initiatives, in coordination with commercial, digital, and retail teams.

·       Lead development of training facilitation content to ensure that training is engaging, relevant and fun and that the Sales and Education Executives can deliver the trainings with excellence.

·       Plans and delivers the education training for own and generic staff.

·       Evaluates education program, tracks results’, and follows them up (e.g., uses Mystery Shopper results), shares learnings with Brands, Region, and Global.

·       Builds strong relationships with retailer counter parts.

·       Builds and manages the education budget per brand.

·       Partnership with Marketing, Commercial, & Digital teams in the planning and execution of 360-degree campaigns and to ensure alignment.

·       Work closely with own and earned media team to elevate media and omni strategy.

·       Lead content creation and initiate programs for social media platforms.

·       Leverage and develop internal talent and brand voices.  

·       Develops and implement programs for branded content for Social Media via Product Trainers.

·       Responsible for building sales and consumer experience capabilities within the field sales teams.

·       Transforms and elevates the consumer education journey.

·       Team management: mentor, leverage and develop the team to build talent for the future.

·       Manages the education team (multi-brand product trainers and skills & development trainers, education coordinator) identifies and develops talents.

·       Ensures that the Education team has strong understanding of Brand DNA to drive brilliant brand execution in store and online.

·       Fosters the development of digital skills within the Education team (content creation, community management).

·       Focus on customer service, development of sales strategies and achieving improved retail sales productivity.